Culture & Criticism Since 2003
In these tough economic times, more and more people are looking to preserve their assets as long as they can rather than ‘buy new.’ And this fact is even more evident with big-ticket items like homes and cars.
Accordingly, anybody driving a car more than four or five years old will want to give some serious consideration to trying out Color Back, a liquid amalgamation of 17 chemicals that blend together to restore the paint-shine to your car.
Don’t you dare say it. Of course you’re thinking that! I did too.
When I first heard about Color Back, my question was: How can any product turn back the clock and reverse the oxidation process as it pertains to automobile paint? Nice idea. But it has to be a hoax. It has to be clever advertising and a three-day gimmick.
Well, this stuff is indeed the real thing – no gimmicks here.
Created in 1987 by Allen Andre of North Dakota’s Apollo Sales & Service, Color Back is a unique liquid potion that sprayed onto the finish with an aerosol container or with a conventional or airless paint sprayer. Immediately, the chemicals adhere to the old paint line and revive the pigment in the paint, literally reversing time and bringing back the original luster of the finish (while further protecting the surface from fading and rusting). It all happens upon application in a matter of seconds right before your eyes.
As inferred, Color Back is relatively easy to use, as long as the surface is clean, dry and totally wax-free (and providing the paint finish has not been clear-coated, since Color Back is not compatible with newer paint finishes that have been clear-coated). Once you’ve washed and completely dried off your vehicle, the surface should be lightly sanded with 600-grit wet sandpaper (and then be cleaned and dried again) before applying Color Back.
When I personally saw Color Back used in a mechanic’s shop I was in awe, as the rather dull paint-finish of a 45-year-old International utility truck was restored to like-new-condition in about the same amount of time it would take to rub the mud off after a tour through a deep puddle.
Retailing for less than $25, Apollo’s Color Back can save you some real cash, forestalling (and in some cases negating) the need for a new paint job that can often run between 2 and 4 thousand dollars. In fact, countless farmers in the Midwest have been using Color Back for nearly two decades on their tractors as a means to ward off rust and protect their equipment.
Bluntly, if any product can compensate for both the elements and the great temperature variations in that icy-cold region, well, then, it’s certainly worth a long look by the general consumer hoping to pull a few extra years out of their car.